Credit Union of America: Quadrupling lending volume without adding staff
Arc OS not only allowed us to increase our volume, but arc OS gave us the ability to perform a cultural shift. And what I mean by that is before arc OS, we would say loans in about a day. And as we became more proficient with the platform, it became loans in about an hour, and that evolved into loans within minutes. I'm Rob Detrick. I am the Vice President of Consumer Lending at Credit Union of America. We're located in Wichita, Kansas. Asset size is $1.8 billion In 2017, we were an $800 million credit union. We knew we wanted to grow, but we were looking to how could we grow in the next five to ten years, and could arc OS get us there. We were very inefficient with our process. Our underwriters were looking at way too many applications. Our processors were touching papers multiple times, which increased our error rate. We had to become more efficient if we were going to scale and grow the way that we wanted to. Arc OS has enabled us to grow our business, increase our volume without any changes to staffing. We were able to quadruple our volume. We have not added resources. I have the same team members now basically that I had then. We have not increased anything except our volume and we couldn't do that without arc OS. Automated decisioning has really changed the way that our underwriters work throughout the day. Before arc OS, our underwriters were looking at every application. With automated decisioning, the good credit applications are approved. The poor credit applications are denied. We only have to focus on the group in the middle. So the work volume is much less. These are the people that need a phone call. These are the people that need an extra set of eyes, a little bit more attention. Our underwriters can focus on them now because of the automation. Arc OS allows us to have a higher than peer average look-to book-ratio, not only in our state but nationally. Automated decisioning allows us 24/7 lending consistency across the board, across all products, all product lines and branches are operating the same. We've been able to maintain long term discipline for many years. That gives us an advantage over our peers as we reduce our interest rate risk, and we have much quicker turnover with our portfolio, which helps the member, helps the credit union. And the speed and reliability of auto decisioning helps us reduce the chance of losing those deals to a competitor. The ability to configure arc OS ourselves is very valuable. One thing that we have done in the last few years, we have a flash sale, which is basically a hot rate for four days only, all terms, tiers one through six, for a short period of time, I can put on five times our normal volume, and I can strategically place that throughout the calendar, benefit the credit union throughout the year, and we can do all of that in house in a matter of days. Another example of the configurability of arc OS is we recently wanted to see growth within our Visa credit card program. I was able to write a rudimentary program and I am not a tech savvy person, give it to my IT staff, they were able to put it into the arc OS system, run a challenger report, we made a few select adjustments, and within a matter of months we were able to see our success and we were able to grow that program. We did that all in house on our own. Our experience with the advisory services team has been very positive. They have been able to come in, give us a very good evaluation, tell us our strengths, show us our weaknesses, and make suggestions that we were able to implement. And it's been very beneficial for the credit union. Our Origence team interacts with us as a true partner. Periodically, we'll do a decision engine automation review, which is every two to three years, and that's more strategic. Where we're at, where we would like to be in five years, ten years. In addition to that, I also have an annual meeting where we go over the roadmap and we look at the things that we need to implement, the things that we have implemented, where we've been successful, where do we need to do more work. I also have monthly meetings. If I have a question in the middle of the night, I can shoot a text or an email and I get a response. And those are valuable relationships to have. We want to remain number one in auto lending within the state of Kansas, not only in the automobile segment, but in every lending category that we offer to our members. We feel that we can do that with partnering with Origence. Origence has been a valuable partner of our credit union for decades now. We plan on being a partner with them for many years to come.
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Watch Rob Detrick, VP of consumer lending at Credit Union of America, share how Origence arc OS™ helped the credit union turn loan decisions that took a day into decisions made in minutes.
In 2017, Credit Union of America wanted to grow beyond its $800 million asset size but struggled with inefficient lending processes. Underwriters reviewed every application. Processors handled the same paperwork multiple times. Loan decisions stalled. Origence arc OS™ centralized lending operations and automated decisioning, allowing underwriters to focus on applications that needed additional attention.
As the credit union became more proficient with the platform, loan decision times shrank from a day to about an hour, and eventually to minutes. Credit Union of America quadrupled lending volume without increasing staffing levels. Automated decisioning now delivers consistent lending across products, branches, and channels while helping the credit union maintain a higher-than-peer look-to-book ratio.
The team also uses the platform’s configurability to launch promotions, adjust lending strategies, and test new programs in-house without relying on outside development resources.
“We have not added resources. I have the same team members now that I had then. We have not increased anything except our volume and we couldn’t do that without arc OS.”
Rob Detrick, VP of Consumer Lending
Credit Union of America
About Credit Union of America
Wichita, KS
106,000 members
$1.8 billion assets
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