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The Changing Landscape of Borrower Expectations

  • by Brit Barker
  • February 10, 2021

With customers expecting more from their preferred institutions than ever before, and COVID-19 ushering in a new wave of potential homebuyers with new expectations, the steps you take today to align with those you serve will impact your business for years to come. To find out more on the current state of customer expectations and homebuying, click on our infographic.

The takeaways:

  • All-In-One. Be sure you have one integrated system that aligns your business channels for your customers to meeting today’s consumer demands.
  • Personalized. Modern experiences that are streamlined and user-friendly allow potential borrowers to feel their needs weren’t simply met but exceeded.
  • Comprehensive. The homebuying process shouldn’t stop after an application is submitted. Offering a secure portal for the borrower to upload documents, check loan status, and connect with their loan officer will set you apart.

Ultimately, COVID-19 did not shut our industry down. In fact, many are busier than ever. This means adapting to a fast-paced world that continues to meet consumer demands is more important than ever to stay competitive.

Discover how you can step out of the crowd to define the future of lending with Origence today.




Brit Barker
Brit Barker, Origence’s vice president, enterprise solutions, is an experienced sales and product executive with 20 years of helping financial institutions improve their lending performance and exceed consumer needs. He’s recognized as an industry leader with innate talent in balancing strategic focus with operational execution. Brit is an authority on consumer, mortgage and indirect lending, with expertise in facilitating the transition of new clients into the financial lending market, and enhancing lending programs.

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