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Data-driven consulting to optimize lending

Strengthen your lending strategies

In today’s increasingly competitive lending market, credit unions must continuously evaluate how to create efficiencies, meet evolving member needs, and increase profitability in order to maximize lending.

With over 25 years of experience helping credit unions excel, we can provide the guidance you need to increase productivity, elevate member service, and gain greater portfolio performance. From professional analysis and risk assessments to education, our lending advisors have the data, expertise, and industry knowledge to help you achieve your goals.

Optimization reviews

Customized consultations

Decision Engine Optimization

Decision Engine Optimization

Improve speed and accuracy of automated decisions with expert guidance

Access to a network of dealers

Indirect Lending Process Review & Optimization

Get insight with a comprehensive analysis of your entire indirect lending process

No per-app fees

Loan Origination Process Review & Optimization

Enhance your lending success through extensive analysis and strategic recommendation

Origence_data analytics_static pool report

FTE Assessment

Optimize your workforce with a thorough analysis of your resources and staff

Benchmark Reports

Compare your performance against peer, national, and state averages


Origence®… a new brand for the future of lending

For 25 years CU Direct has helped deliver a better digital lending experience, increase efficiencies, and fuel growth. With a vision to create the ultimate origination experience, we introduced a new brand for financial institution technology and solutions—Origence. Our new Origence website is where the journey begins…

Continue to Origence


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The 3 steps to launching a successful indirect program

A “perfect storm” for high auto loan volume is coming—making now the opportune time for credit unions to set up an indirect lending program.

Learn the three essential steps you’ll need to take in our latest blog:


Read now