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Member experience

Online loan application and account origination solutions to elevate the member experience

Online loan application

We’ve made it easy for your members (or prospective members) to apply for a loan anytime, anywhere. With our white-labelled online loan application, you can leverage your brand to support your credit union’s services and product offerings. For even more convenience, members can easily apply with OCR ID recognition that prefills the application with their information.


Account origination

With the digital-first member top of mind, our account origination is the quick and reliable solution to onboarding with no paper, no manual entry, and no overhead costs.


Reliable & accurate verification​

Identity verification and fraud protection are carefully supported through third-party integrations to ensure the highest quality of accuracy while providing immediate results. Including but not limited to: Experian’s precise ID® (out-of-wallet questions), FIS Decision Solutions (QualiFile, ID Verification, OFAC), as well as SWBC’s Electronic Cash Management (ACH transactions and credit/debit card funding).

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Origence®… a new brand for the future of lending

For 25 years CU Direct has helped deliver a better digital lending experience, increase efficiencies, and fuel growth. With a vision to create the ultimate origination experience, we introduced a new brand for financial institution technology and solutions—Origence. Our new Origence website is where the journey begins…

Continue to Origence

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Join us at
Lending Tech Live

Get the insight you need to lead the lending marketplace at our annual conference. Dynamic keynotes, insightful sessions, and industry experts will come together this summer to give you an unparalleled place to network and learn—don’t miss it.


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