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CUDL FOR DEALERS

More credit unions.
Faster funding.

Credit union financing made simple.

Tap into the nation’s largest credit union lender network and streamline your financing process through one powerful platform built to keep every deal moving.

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TOOLS

Technology built for the way you work.

Simplify financing from application to funded deal with tools built to streamline workflows, reduce friction, and accelerate every sale.

eContracting for CUDL®

Optimize your contracting. Get funded faster.

  • Reduce contracts in transit and improve cash flow.
  • Minimize errors and contract rework.
  • Streamline the F&I process.
  • Provide a flexible signing and car financing experience.

Go paperless

NEW! Credit Application Update

Update deals without starting over.

  • Save time with quicker revisions and fewer delays.
  • Improve turnaround with simplified workflows.
  • Increase staff efficiency to better help customers.
  • Enhance data integrity with real-time information.
AutoSMART®

Get millions of eyes on your inventory

  • Reach qualified, in-market buyers to expand your audience and close deals.
  • Turn preapprovals into appointments seamlessly from one integrated platform.
  • Align with trusted credit unions your customers already know and prefer.
  • Showcase competitive pricing with powerful comparison tools for transparency.
  • Leverage your DealerRater ratings through seamless integration.
  • Increase shopper retention with Buyer Purchase Certificates.

Build market presence

CUDL NETWORK™

Tap into the #1 credit union auto lending network.

Built for dealers and backed by credit unions nationwide, CUDL connects your dealership to local, trusted lenders who make financing faster, easier, and more reliable.

A map of the United States featuring photos of lenders and credit union members across the nation
1,100+

Credit union partners

20,000

Auto dealers nationwide

68M

Credit union members represented

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The power to close more deals

When you’re balancing lender relationships, multiple systems, and tight timelines to keep deals moving forward, every step in the process matters. With the right support and solutions, you can move inventory faster, connect with the right financing partners, and convert more shoppers into buyers.

I want to keep more deals in-house.

Keep financing revenue in the deal.

Credit union members are financially engaged, pre-approved, and ready to buy. They just need to find you first. Capture that financing at the point of sale, so revenue stays in the deal instead of walking out the door.

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Lender network

Credit application

SmartFund®

I want one credit union network, not a dozen relationships.

More lending reach, less relationship management.

Managing multiple credit union relationships just to stay competitive is overhead, not strategy. CUDL gives you national reach through a single agreement, so you spend less time on administration and more time closing.

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Lender network

Credit application

SmartFund®

I want faster approvals and same-day funding.

Get from yes to funded faster.

Extra time spent on paperwork is time your team is not spending with the next customer. Move deals efficiently from credit application to same day funding, so your process keeps pace with buyer expectations.

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Digital contracting

SmartFund®

DMS integration

I want credit union financing that's effortless.

Less manual work. Cleaner deal flow.

When your systems share data seamlessly, your team moves faster and your deals close cleaner. CUDL integrates directly with your existing tools, so information flows once, accurately, from application to funding. No duplicate entry, no dropped details.

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DMS integration

Digital contracting

Credit application

I want to close the deals I’m currently missing.

Give more applications a path forward.

Buyers with credit scores under 640 often have more financing options than they realize, and so do you. CUDL automatically routes those applications to additional lenders for review, helping you say yes to deals you might otherwise lose.

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Second LookTM

Credit application

DMS integration

I want more in-market shoppers walking in.

Attract shoppers already ready to buy.

Millions of pre approved credit union members are already shopping for a vehicle online. Put your inventory in front of them at the right moment, turning digital discovery into showroom visits, and visits into signed deals.

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Auto media

AutoSMART® PLUS & Spotlight Ads

DMS integration

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DMS INTEGRATION

Eliminate redundancy. Drive revenue.

CUDL’s DMS and CRM integrations help you close deals faster with a simplified, connected workflow. Spend less time entering data and more time with customers—while keeping every deal moving smoothly from application to funding.

Sync deal information automatically.
Reduce manual entry and eliminate duplicate records.
Increase productivity and strengthen your bottom line.
Send complete, accurate information to your lenders.
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Success Stories

Dealers are winning with CUDL.

Watch how real dealerships are streamlining financing and closing more deals through the power of credit union connections.

1 day

funding capabilities with streamlined workflows.

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3 to 4

minutes for customers to secure financing from their credit union.

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$10M+

in funded deals in six months

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“My favorite thing about CUDL is that it’s just so quick. We can just put the information in. We get the approval right away, and we know the parameters of how we can structure the deal. When we send the deals over for funding, they can get funded in one day.”
Leslie Maita |
Finance Director
Maita Toyota
 
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“We’re able to send everything right through [CUDL], and it just streamlines everything. It’s a lot faster. It used to take three to four days for a customer to go and get a check from their credit union. Now, we can do it in three to four minutes.”
Marcus Marelli |
Finance Manager
Young Volkswagen of Layton
 
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“I would recommend CUDL to every single dealer in Michigan. Without it, you're losing deals. ... As a finance manager, your PVR is going to soar using CUDL. We have multiple platforms, but CUDL is by far our go-to—and it will be in the future.”
Rob Whetter |
Finance Manager
Fox Grand Traverse Ford

More approvals. Faster funding. Stronger partnerships.

See how CUDL can help your dealership accelerate deals, serve customers better, and grow with the power of credit union financing.

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