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Introducing Origence arc

End-to-end loan and account origination, digital experience and marketing automation for credit unions.

Origence arc – Unlock the power of SaaS origination, member experience, and marketing automation for your credit union.

Origence: origination + experience

We’ve reimagined the entire lending experience to allow consumers and lenders to move easily through the loan process. Origence’s origination solutions can power your lending from application to closing, and every step in-between. 

Solutions that serve all lenders

Deeper member relationships and better borrowing experiences with solutions built with your members in mind.

Faster and easier lending with efficient lending technology that increases profitability and pull-through.

Origence brings
front and center

We’ve innovated and automated the most time-consuming workflows, allowing lenders and borrowers to stay connected from application to closing. With nearly every step of the lending process working more efficiently, lenders can achieve big results in less time and at a lower cost.


Origence®… a new brand for the future of lending

For 25 years CU Direct has helped deliver a better digital lending experience, increase efficiencies, and fuel growth. With a vision to create the ultimate origination experience, we introduced a new brand for financial institution technology and solutions—Origence. Our new Origence website is where the journey begins…

Continue to Origence

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Join us at
Lending Tech Live

Get the insight you need to lead the lending marketplace at our annual conference. Dynamic keynotes, insightful sessions, and industry experts will come together this summer to give you an unparalleled place to network and learn—don’t miss it.


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