Our Vision

To create the ultimate origination experience

values

Celebrating our values

Value Team Members & Commit to Their Growth

With the right tools and opportunities, we cultivate a respectful environment where people can thrive.

Imagine. Innovate. Inspire.

We innovate with passion, take measured risks, embrace diversity of thought and champion necessary change.

Optimize the Experience

We collaborate to create best possible experiences for our team members and customers.

Achieve Exceptional Results

We align on desired outcomes and take responsibility for achieving our goals.

lead with purpose

"We go as credit unions go"

Tony Boutelle
President & CEO, Origence

A message from our president and CEO

Our mission at Origence is to provide integrated origination technology solutions that transform the lending experience to enable credit unions to make more loans and improve their efficiencies.

We are a Credit Union Service Organization (CUSO) whose mantra is “we go as credit unions go.” We are committed to making a positive impact that will be felt at every step of the financing journey for our credit union partners and the people they serve—their members.

As we mark Origence’s 30th anniversary, our journey has been one of unwavering commitment to the success of our credit unions, dealerships, strategic partners, shareholders, and to our staff—whose unparalleled talent and dedication are critical to our success and the advancements we pursue.

Looking ahead, we maintain our vision to create the ultimate origination experience. Together with our partners, we are focused on fostering growth, enhancing experiences, and contributing to the communities we serve.

Tony Boutelle

President & CEO

Origence at a glance

1,100

Total credit unions

Origence at a glance

66M

Members
represented

Nearly 20,000

Dealerships

$593B

Total
funding

Our history

1994

2004

2009

2011

2014

2015

2019

2020

2022

2023

2024

Credit Union Direct Lending is formed as a Credit Union Service Organization (CUSO)

AutoSMART is launched, providing credit union members with online auto shopping right at their credit union website.

CUDL preapprovals goes live, simplifying the credit union financing experience at dealerships across the country.

Lending 360 launches, marking the company’s best-in-class loan origination system.

Credit Union Direct Lending changes its name to CU Direct.

Lending 360 receives New Account Opening capabilities for a true single platform origination solution.

Intuvo is acquired, bringing marketing automation to the company’s product line.

Advisory Services is launched, providing credit unions with data-driven consulting to optimize lending.

SmartFund is introduced, providing an e-contracting solution for automotive dealerships.

CU Direct acquires CUDC, a Colorado-based CUSO, expanding the company’s indirect lending and outsourced loan processing capabilities.

A new subsidiary, Origence Lending Services, is formed to provide credit union lending teams with outsourced loan processing. 

Document processing automation and digital document stacking built on artificial intelligence launches.

CU Direct changes its parent company name to Origence, a word derived by combining “Origination + Experience.” All products, subsidiaries, and brands are now under the Origence banner.

The Origence arc lending suite is introduced featuring arc OS (formerly Lending 360), arc DX (a new digital lending experience), and arc MX (formerly Intuvo marketing automation). Origence opens “top of funnel” lending to credit unions with the launch of FI Connect.

Origence moves all technology from on-premise to “the cloud.”

Origence partners with Zest AI to launch Zest Auto, powerful AI-automated underwriting technology for credit union auto lenders.

Origence partners with Tesla to provide Tesla financing via credit unions.

Origence signs its 20,000 automotive dealership to the CUDL platform.

Origence celebrates its 30th anniversary: People. Passion. Purpose.

People helping people

A commitment to our community

In an industry rooted in the philosophy of people helping people, Origence embraces opportunities to support our credit union community in their mission to serve and uplift those in need.

Through dedicated days of service and scholarship programs, Origence team members proudly work to promote diversity, equity, and inclusion within our community. We are honored to be involved with credit union organizations and industry partners across the country by facilitating and participating in various events and programs throughout the year. This commitment to giving back resonates deeply within the heart of our organization and flows through to the communities we serve.

$250,000

Donated to credit union sponsored charity events in 2023

$700,000

Given to support the credit union movement in 2023

25+

Unique charitable events supported

Credit Unions for Kids Wine Auction

Credit Unions for Kids is a nonprofit collaboration of credit unions, chapters, leagues/associations, and business partners from across the country, engaged in fundraising activities to benefit 170 Children’s Miracle Network Hospitals. One hundred percent of every dollar donated by members of the credit union movement goes back to the CMN Hospitals serving local communities.

Origence is honored to fulfill the yearly role of title sponsor for the Annual Credit Unions for Kids Wine Auction. Since 2006, the Wine Auction has raised over $16 million to help children treated at these incredible hospitals.

Thanks to the generosity of the credit union community, this event continues to break donation records year after year providing essential support to eleven of the Children’s Miracle Network Hospitals in California and Nevada.