Skip to content
Lender-branded auto shopping

Market your auto loans at the start of the car buying journey

Offer an online auto shopping experience that promotes your brand and keeps your loans in-house.

Digital car-shopping. Credit union financing.

AutoSMART® is the online auto shopping marketplace anchored by your brand. Featuring millions of new and used vehicles, AutoSMART provides your members with an easy-to-use car shopping website. Once they begin their search, your credit union will be front and center—and ready with financing! AutoSMART complements your lending and marketing efforts, effectively promoting and protecting your loans.

AutoSMART® by the numbers

Participating auto
Showcased on your

Keep loans in-house with AutoSMART®

Stay top of mind

Be the primary source for your members at each phase of the car-buying journey—including the crucial financing stage.

Launch ready-to-go marketing

Access customizable marketing material to promote your auto shopping program to members, online or in-branch.

Simplify the vehicle search

Give your members the power to find their ideal vehicle using a wide selection of intuitive online search tools.

Strengthen dealer connections

Build and nurture partnerships with local dealers when you unite to feature their inventory to members.

Streamline purchases

Enhance the dealership buying experience for your members with preapproval certificates branded by your credit union.

Showcase your brand

Instill member confidence with an auto shopping website and marketing assets that carry your trusted brand identity.


online car shopping

  • Price comparison tools
  • Photos and specs for over 2 million cars
  • Advanced build and search features
  • Dealership reviews from DealerRater®
  • Pre-approval application options
  • Advanced payment calculators

Members shop with confidence

AutoSMART displays price comparison for every vehicle listing, offering greater transparency for members. Price comparison benchmarks the vehicle’s price against those of similar cars in the same geographic area and provides a detailed summary.

We're here to help.

Learn more about growing and modernizing your lending operations.