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Origence Introduces Origence arc to Transform the Lending and Account Origination Experience for Credit Unions

Origence arc Delivers New Digital Member Experience Combined with Industry Leading Origination Software

Aurora, Colorado, July 26, 2022 —  Origence today introduced a new platform to access and leverage the company’s origination software. The platform, Origence arc, brings together Origence’s two powerful applications—its consumer loan origination system (LOS), and marketing automation—and combines them with a new digital member experience that will offer significant benefits for both credit unions and members.

Announced to the credit union industry during the Lending Tech Live ’22 conference, arc sets the foundation for the future of Origence and its lending products. Tony Boutelle, Origence president and CEO, unveiled the company’s new arc platform during his opening keynote session.

“Origence arc is a modern platform with the ability to transform the entire origination journey for credit unions and their members,” said Boutelle, addressing the 450+ credit union attendees at the conference “We know that the future of the lending industry is all about digital platforms – and Origence arc will help us create a new digital member experience that is one of the most significant advances we’ve engineered in years.”

The Origence arc platform is comprised of three products, beginning with arc OS. Formerly known as Lending 360, arc OS is a comprehensive origination system that combines capabilities to maximize efficiency across the entire account opening and lending process.

Origence arc DX is a new product that offers members a digital experience that delivers both online loan application and online account opening functionality. Origence arc MX, formerly Intuvo Marketing Automation, is a marketing automation platform built for credit unions, which includes digital, mobile, email and SMS marketing communications.

“We chose the arc name because it symbolizes continuous progression and transformation – qualities that have always been at the heart of Origence’s DNA,” Boutelle added. “We are confident that Origence arc OS, DX and MX will redefine how credit union teams work, how they interact with their members, and how their members find solutions for financial needs that fit their lifestyles.”

For more information on Origence arc, visit

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About Origence

Origence, provides lending technology that elevates the origination experience to increase loan volume, create efficiencies, and grow accounts. With Origence, financial institutions can originate consumer and indirect loans with greater levels of productivity and increased scale, while also delivering a convenient and personalized borrower experience. Solutions also include marketing automation, auto shopping, lending operations, and more. Origence is headquartered in Irvine, California. For more information, visit and follow us on Twitter and LinkedIn.

Bill Meyer
Bill Meyer, Origence’s Public Relations and Content Manager, is a public relations and corporate communications professional, with over 20 years’ experience and expertise in executing media relations, communications, social media and content strategies in the financial services and high-tech industries.

Origence®… a new brand for the future of lending

For 25 years CU Direct has helped deliver a better digital lending experience, increase efficiencies, and fuel growth. With a vision to create the ultimate origination experience, we introduced a new brand for financial institution technology and solutions—Origence. Our new Origence website is where the journey begins…

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