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Marketing Automation Platform

Unlock the power of your data to create intelligent, automated marketing campaigns

Keep members engaged with omni-channel marketing via email, text, and direct mail.
Origence arc MX

A single platform for activity-based trigger marketing and campaign automation.

Improve member communication
Increase pull-through rates
Decrease support call volume
Keep members engaged
Coworkers planning email campaign marketing automation

Build stronger member relationships

Advanced data segmentation tools

Powerful data analytics that anyone can use, built to segment easily across product lines in real time.

Powerful campaign automation

Event-based marketing that goes beyond basic drip campaigns for increased response rates and cross-sell.

Omni-channel message communication

Delivers your message several times through every channel–email, text messaging, and print.

“Origence arc MX has become instrumental for not only introducing new products but for keeping our products top of mind and generating revenue based on those interactions.”

Vince Nowicki | Chief Revenue Officer
Mission Fed Credit Union

Origence arc MX by the numbers

Origence arc MX has the powerful tools to plan and execute effective campaigns that get results.


Up to 100% boost in pull-through rates


Up to 35% increase in loan volume


Up to 25% increase in borrower satisfaction

Maximize your marketing potential

Deliver a great first impression

Introduce new members to your products and services with a pre-built 12-week automated onboarding plan—or easily create your own with arc MX!

Offer your members the next best product

With a core system sync, arc MX can help you can monitor financial behavior and cross-sell relevant financial products.

Launch credit union marketing campaigns in minutes

50 pre-built segmentation filters​

Get up and running quickly with pre-built segments focused on new borrower onboarding, credit card cross-sell, mortgage pull-through improvement, and automotive purchase options.

40+ ready-to-go campaigns

Campaigns include onboarding indirect and direct borrowers, cross sell for credit cards and HELOCs, lead follow-up, loan status updates, incomplete application follow-up and auto loan retention.

We're here to help.

Learn more about growing and modernizing your lending operations.