CU of America: Expanding market reach with Origence
supported by strong dealer partnerships built through Origence
Solutions
Indirect Lending
(Origence CUDL®)
Automated Loan Decisioning (Origence arc OS)
Watch Gary Hull, AVP of consumer lending at Credit Union of America, share how the credit union expanded into new markets, improved efficiency, and built lasting partnerships with Origence.
CU of America was losing business at the point of sale struggling to expand into new markets, particularly Salina, Kansas. Not a single dealership in the region was on the CUDL Network™. With Origence’s dealer support team, representatives from CU of America visited the dealerships, building strong relationships. They onboarded every dealer in Salina to the CUDL Network, ultimately helping CU of America become the top auto lender in Kansas.
Origence also helped boost efficiency through decision engine optimization, increasing the credit union’s look-to-book ratio by nearly 30%. Tools like the credit application update further streamlined workflows for staff and dealers, improving turnaround time and member service. Beyond technology, Hull highlights Origence’s commitment as a true partner, supporting the credit union not only in lending success but also in community events.
Discover how CU of America turned challenges into growth opportunities with Origence’s technology, expertise, and hands-on support.
“We ended up setting up all the dealerships in the Salina region on CUDL through the indirect program. We’ve become the number one auto lender in the state of Kansas for many years in a row—and I don’t see it stopping. One of the big reasons we got there is through Origence expertise.”
Gary Hull, AVP Consumer Lending
Credit Union of America
About Credit Union of America
Wichita, KS
103,000 members
$1.7 billion
See how technology and teamwork can transform your lending strategy.
Ready to turn efficiency into growth?
