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Our company

Origence is a DBA of CU Direct Corporation, a credit union service organization (CUSO). We were founded by credit unions to serve credit unions and their members. Through our Origence brand, we provide credit unions with the tools, technology, and personal service needed to deliver on their mission of people helping people.
Last Stock Offering (as of June 1, 2025)
$2,070
Recent dividend paid to shareholders
$2.7 million
2024 Annual Report

Driving growth. Creating efficiencies.

For more than 30 years, Origence has upheld our commitment to enable credit unions to make more loans, improve operational efficiencies, and deliver exceptional member experiences. We’ve done this by collaborating with our credit union partners and making strategic investments that will keep credit unions relevant in this fast-changing financial marketplace.

Credit unions on the CUDL® indirect lending platform, as an aggregate, have once again achieved the distinction of being the #1 automotive lender in the nation. This marks the fourth consecutive year that CUDL credit unions have collectively reached this significant milestone. In 2024, more than 2 million loans were funded through our platforms, amounting to $53 billion in total loans funded for the year. Overall, our platforms funded 37% of all auto loans for the credit union industry in 2024.

Making a transformative impact

Our industry-leading loan and account origination system, Origence arc OS™, continues to capture an expanded market share, including impressive sales growth among credit unions with $1 billion in assets and above. Staying true to our vision to create the ultimate origination experience, credit unions of all sizes benefit from the platform’s ease and efficiency. Additionally, many credit unions are now leveraging arc DX™—our member experience platform introduced in 2022—to deliver a fully digital account opening and online loan experience to their members.

Origence Lending Services, our subsidiary providing outsourced loan processing, also saw expanded market acceptance. It broadened its client base by combining human expertise with advanced technology to deliver transformative results.

A new era of lending

As we envision the future of lending and strive to position credit unions for long-term success, we are focused on the new borrower journey. Our embedded financing solution, FI Connect, ensures credit unions have access to borrowers who are increasingly presented with financing options online at the beginning of the buying cycle. In its first full year providing credit union financing directly through the Tesla website, FI Connect credit unions financed an impressive $1 billion in EV loans. FI Connect also facilitated a rate subvention program with Tesla. This is the first time credit unions have been a part of a subvention program with a major OEM. We will continue to open new lending channels in 2025, including a planned expansion into home improvement loans.

Delivering on the promise of AI

AI and automation technologies advanced in 2024, making it vital for credit unions to leverage these capabilities to remain competitive and future-ready. Through solutions such as document processing automation and automated decisioning, our credit union partners can enhance their efficiency and accuracy in this rapidly evolving financial landscape. Additionally, integrating intelligent underwriting technologies into our best-in-class decision engine ensures credit unions have access to next-generation AI and automation tools.

Strengthening our dealer partner network

In 2024, we focused on providing dealerships with new ways to optimize their performance. This benefits both credit unions and dealers by streamlining the financing experience, ultimately improving member satisfaction. We began piloting eContracting for CUDL®, with a general market rollout planned for 2025. This new offering builds on the current efficiencies found within our SmartFund® solution, delivering a paperless, digital experience. This will help credit unions fund faster and become the lender of choice for their dealer partners.

We celebrated our 30th anniversary in 2024. To mark this achievement, we have dedicated a part of this annual report to this milestone. We invite you to explore this special section and join us in celebrating our journey over the past three decades.

On behalf of the Board of Directors, executive team, and the entire Origence staff, we would like to express our heartfelt thanks to everyone who contributed to our success. We are grateful for your partnership, and we look forward to the future.

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Annual reports

2024
2023
2022
2021
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CU Direct Corporation Shareholder Portal

Visit the CU Direct Corporation Shareholder Portal to view your credit union’s stock holdings and carry out various stock-related activities.

We are committed to providing a transparent and convenient experience for all shareholders. The portal is available 24/7 and is designed to meet shareholder investment needs with secure, user-friendly tools.

Upcoming events

June 16, 2025
Annual Meeting

Origence will hold its Annual Shareholders’ Meeting, where the Board of Directors and Executive Team will present the company’s achievements and future vision to credit union leaders.

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Press releases

  • Origence announces new associate board members
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  • Origence Announces New Board Officers and Members
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  • Origence Declares 2022 Dividend
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CU Direct Corporation, DBA Origence, makes no express or implied warranty respecting the information presented and assumes no responsibility for errors or omissions. This information is not a substitute for approved shareholder communications and should not be relied upon for transaction purposes.