CUDL® Press Kit
Our story
Origence CUDL connects auto dealerships to the nation’s largest financing network of credit unions. Since launching in 1994, auto dealers and credit unions have funded more than $550 billion in auto loans through the CUDL platform. With a focus on speed, transparency, and service, CUDL empowers dealers to offer competitive credit union financing options that strengthen customer relationships and drive business growth.
As a trusted partner for nearly 20,000 auto dealers across the country, CUDL delivers technology solutions to streamline vehicle financing. With tools like AutoSMART® and the Spotlight advertising program, dealers can showcase inventory and reach millions of credit union members.
By connecting dealers with credit unions, CUDL helps dealers close more deals with competitive, member-focused financing. This collaboration drives sales, builds loyalty, and simplifies the auto lending experience for everyone involved.
Our mission
Provide integrated origination technology solutions that transform the lending experience to make more loans and improve efficiencies.
Our solutions
CUDL®
The indirect lending channel connecting credit unions with auto dealers streamlining vehicle financing and bringing affordable loan options nationwide.
AutoSMART®
Dealers showcase their inventory in this digital retail platform while connecting your team with pre-approved shoppers in your market.
Second Look™
Dealers fund more loans with credit scores under 640 with automatic opt-in, free access to non-prime lenders and automated approvals in under 60 seconds.
eContracting for CUDL®
Dealers can tap into the power of digital contracting for improved cash flow, less contract rework, and fewer funding delays.
Industy expertise
For more than 30 years, Origence CUDL has been at the forefront of indirect auto lending—driving innovation and delivering technology that transforms how credit unions and dealers serve their customers. CUDL continues to drive innovation in lending and fintech, shaping the future of auto financing with bold vision and proven expertise.
Media assets
See the impact
To better understand the impact of our solutions, we offer a growing library of success stories and testimonials on our website. These stories showcase how dealers are leveraging CUDL’s technology and services to grow efficiency and make more deals with confidence. Explore these examples and see how CUDL delivers measurable results.
Video testimonials
Dealer stories come to life as they share their journey in their own words, offering authentic insights on the solutions they implemented, and the outcomes they achieved.
Alison Barksdale
Origence PR & Content Manager