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Origence, CuneXus Partnership Gives Credit Unions Access to Digital Storefront

Proactive, personalized loans boost financial wellness and drive retention

Santa Rosa, Calif. – August 3, 2021 – CuneXus, the first and only digital storefront for financial institutions’ customers and members, today announced a strategic partnership with Origence, a leading lending technology provider for the credit union industry.

This partnership provides the more than 1,100 credit unions using Origence indirect lending solutions with access to an integrated digital storefront that proactively presents members with timely, personalized, relevant and highly effective pre-approved loan offers to make financing easier. The offers that can be activated with a simple 10-second experience, allow members to go shop with confidence and take advantage of their offers when they are ready. The process is proven to boost credit union loan redemption rates while enhancing the member experience.

Aleks Bogoeski, VP of strategic alliances at Origence, commented, “This digital storefront transforms the way credit unions can support their members financially. Anytime members log in, they are instantly presented with a clear and personalized, readily available loan offer. Our partnership with CuneXus provides a timely opportunity for credit unions to implement a dynamic digital experience that further simplifies the lending process, as member spending returns to a normal, post-pandemic pace.  We are happy to have partnered with CuneXus to bring this service to our credit unions.”

Instead of waiting for consumers to act, CuneXus’ platform continuously analyzes hundreds of internal and external data points, keeping qualified borrowers perpetually approved for an array of personalized loan offers. This proactive “Perpetual Approval” strategy ensures that the credit union is “top of mind” anytime their members enter into a purchase market. Furthermore, by eliminating the credit application process in favor of an ongoing automated credit approval, the credit union can then provide the nearly instant shop-borrow-buy experience that consumers crave.

Dave Buerger, co-founder and president of CuneXus, added, “We are focused on changing the way credit unions interact with their members, and this means tearing down old, and painful banking experiences. We’re empowering people with unrivaled transparency and convenience, and this partnership with Origence makes that easily accessible to many more credit unions and consumers. Together, we can provide the modern, seamless lending experience that members deserve, one that equips them for financial excellence.”

About Origence

Origence, a CU Direct Brand delivers the ultimate origination experience. For 25 years, we have helped lenders increase loan volume, create efficiencies, and fuel growth through our automotive, lending, and strategic solutions. Today, our next generation technology solutions and services span across indirect lending, consumer loan origination, digital retail, analytics, marketing and CRM, auto shopping, identity theft solutions, consulting, and outsourced loan processing. We help financial institutions optimize the customer experience, leveraging integrated solutions to bring efficiency, productivity, and profitability to lenders. Visit www.origence.com for more information.

About CuneXus

CuneXus, is the first-to-market with a digital storefront for financial institution’s customers and members, addressing the need for a personalized, on-demand banking experience. The platform eliminates the loan and deposit application process, providing consumer transparency and a simple 10-second activation experience. The CuneXus digital storefront has helped the largest lenders in the country to grow wallet share, create sales enabled branches, execute new account holder acquisition, and grow non-interest income. CuneXus client institutions represent over $454 billion in combined assets and 21.5 million U.S. consumers.

For more information, visit www.cunexus.com.

 

Bill Meyer, Origence’s Public Relations and Content Manager, is a public relations and corporate communications professional, with over 20 years’ experience and expertise in executing media relations, communications, social media and content strategies in the financial services and high-tech industries.
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Origence®… a new brand for the future of lending

For 25 years CU Direct has helped deliver a better digital lending experience, increase efficiencies, and fuel growth. With a vision to create the ultimate origination experience, we introduced a new brand for financial institution technology and solutions—Origence. Our new Origence website is where the journey begins…

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