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Origence arc MX / Overview

Origence arc MX [marketing experience]

Marketing automation and campaigns

Marketing automation redefined

Origence arc MX, formerly Intuvo marketing automation, syncs with your core and loan origination systems, for a powerful marketing experience. Our marketing engine combines trigger marketing, campaign automation, data warehousing, and reporting into one platform that improves customer communication, increases loan volume, decreases support call volume, and keeps borrowers engaged.

Everything you need to build stronger borrower relationships

Advanced data segmentation tools

Advanced data segmentation tools

Powerful data analytics that anyone can use, built to segment easily across product lines in real time

Intelligent Campaign Automation

Intelligent campaign automation

Event-based marketing that goes beyond basic drip campaigns for increased response rates and cross-sell

Multi-channel Message Communication

Multi-channel message communication

Delivers your message several times through every channel—email, text messaging, and print

Comprehensive Reporting

Comprehensive reporting

Configurable reporting engine with over 50 pre-built reports to be used across multiple departments

The proof is in the numbers

Origence marketing automation has the powerful tools to plan and execute effective campaigns that get results.

0 %
boost in pull-through rates
0 %
increase in loan volume
0 %
increase in borrow satisfaction

Ready to get started?


Origence®… a new brand for the future of lending

For 25 years CU Direct has helped deliver a better digital lending experience, increase efficiencies, and fuel growth. With a vision to create the ultimate origination experience, we introduced a new brand for financial institution technology and solutions—Origence. Our new Origence website is where the journey begins…

Continue to Origence

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