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Origence arc MX
[Marketing Experience]

Marketing automation, campaigns, and reports

Marketing automation redefined

Origence arc MX, formerly Intuvo marketing automation, syncs with your core and loan origination systems, for a powerful marketing experience. Our marketing engine combines trigger marketing, campaign automation, data warehousing, and reporting, into one platform that improves member communication, increases loan volume, decreases support call volume, and keeps members engaged.

Origence arc MX has become instrumental for not only introducing new products but for keeping our products top of mind and generating revenue based on those interactions.

Vince Nowicki Chief Revenue Officer
Vince Nowicki

Chief Revenue Officer

Mission Fed Credit Union Logo

Everything you need to build stronger member relationships

Advanced data segmentation tools

Advanced data segmentation tools

Powerful data analytics that anyone can use, built to segment easily across product lines in real time

Intelligent Campaign Automation

Intelligent campaign automation

Event-based marketing that goes beyond basic drip campaigns for increased response rates and cross-sell

Multi-channel Message Communication

Multi-channel message communication

Delivers your message several times through every channel–email, text messaging, and print

Comprehensive Reporting

Comprehensive reporting

Configurable reporting engine with over 50 pre-built reports to be used across multiple departments

The proof is in the numbers

Origence arc MX has the powerful tools to plan and execute effective campaigns that get results.

0 %
boost in pull-through rates
0 %
increase in loan volume
0 %
increase in borrower satisfaction

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Origence®… a new brand for the future of lending

For 25 years CU Direct has helped deliver a better digital lending experience, increase efficiencies, and fuel growth. With a vision to create the ultimate origination experience, we introduced a new brand for financial institution technology and solutions—Origence. Our new Origence website is where the journey begins…

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