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EMBEDDED FINANCE

Expand your reach. Grow your portfolio.

FI Connect helps credit unions stay front and center in today’s lending marketplace. By embedding financing options into top-of-funnel channels, FI Connect opens paths to connect with new and existing members early in their purchasing journey.

Transform your lending strategy with embedded finance.

Through nationwide loan sourcing and strategic partnerships, FI Connect enables credit unions to reach more members and build stronger, more diverse loan portfolios.

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Unlock your full lending potential.

Reach more borrowers through a digital lending experience that connects credit unions to automotive and retail financing opportunities.

Access new lending channels.

Tap into new lending opportunities by embedding financing where consumers shop—OEMs and digital marketplaces.

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Partner with a credit union service organization (CUSO).

Strengthen your lending strategy by working with a partner focused on helping credit unions achieve long-term success.

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Grow your credit union’s membership

Stay ahead of evolving market trends and consumer expectations—growing membership and positioning your credit union as a top choice for today’s borrowers.

Success Story

Opening doors to new lending opportunities

FI Connect helped Sound Credit Union tap into new auto lending channels.

Sound Credit Union
$21M
in loans though FI connect within 8 months—and counting.

“We were the first credit union in the state of Washington to begin doing Tesla loans through the program that was started by Origence and the subsidiary FI Connect. As a credit union, there’s no way we would have been able to have a seat at the table with Tesla and be able to do these loans directly with them. Because of this collaborative effort that Origence has brought to the credit union industry, we’ve been able to do that. The results have been great so far. We’ve done about $21 million of loans since we’ve been involved with this initiative.”

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Don Clark
President and CEO

Sound CU

Silver State Schools Credit Union
SUCCESS STORY
Silver State Schools CU: Driving growth through embedded financing
FI Connect
PRESS RELEASE
FI Connect funds $1 billion in loans its inaugural year
Podcast
Why credit unions need a top-of-funnel lending strategy.

Season 1 | Episode 8

Ready to grow your lending potential?

FI Connect gives credit unions a powerful way to compete in today’s evolving marketplace. From embedded finance to strategic partnerships, we’re here to help you reach more members, expand your loan portfolio, and stay relevant where it matters most.