Consumers CU: Turning automation into indirect lending growth
The biggest challenges we had with our indirect program was finding other resources, finding thought leadership, finding folks who experienced in the marketplace. And Origence provided us an outlet both with their partnership and through networking. We wanted to grow our program efficiently, with cost savings, and we wanted to find a partner that can actually lead us across that platform. My name is Tim Kosak. I'm with Consumers Credit Union. My official title is vice president of consumer lending and analytics. Consumers Credit Union is based in Michigan. We also serve Indiana. We're about $2.5B. We have about 150,000 members. Consumers Credit Union is based out of Michigan, Northern Indiana area with a very large lending program, very aggressive, typically at least 110% lent out on a regular basis, and about a third of our program is based in indirect. It's a very important tool in our arsenal that we use for member acquisition. Origence and CUDL has really helped us professionalize our indirect program. Originally, we were attracted to the platform because of the cost savings, but the cost savings was really secondary to the CUSO and the opportunity that we had to partner with a national industry leader in the indirect world. When we partnered with Origence and CUDL back in 2016, we had about 200 dealers and, there was not a CUDL presence in that dealership base. And it was really, a leap of faith that Origence helped lead us through to make that conversion. All of those dealers did convert, and now it's a flourishing, environment for both the credit union space and for Origence and CUDL. One of the things that we noticed when we converted into the CUDL and Origence space was an amazing increase in look to book. We were averaging probably about 22% look to book in the normal marketplace. We instantly actually accelerated up past 40%. We've come back down and we're averaging out still at about 32% look to book. And with the model that Origence has, we're now more successful with the dealerships and the pricing structure. Document processing automation has really helped us take a leap forward. The automation has almost doubled our processing. We've gone from about ten and a half loans per person per day to well over twenty two loans per person per day, and this has really improved our service to the dealership, but it's also cut our training time down dramatically. DPA allows us to onboard contract work during seasonal peaks at almost seventy percent less of the training time than it would normally take. One of the surprising uplifts from DPA has really been staff enjoyment and dealer service regarding the fund delay automation. Very frequently now, the automated fund delay will notify dealers of a missing document. This saves frustrations for the funders and also saves frustration for the dealers where these are handled immediately, often before the staff even open up the document. DPA also has helped our workflow and staff enjoyment because now they only have to work on the exceptions. So the workflow is much more streamlined and efficient for the process with very, very few interruptions. DPA will be a key for our credit union because we use indirect as a member acquisition tool. And so this allows us to scale our business in just ways that we can't even imagine into different markets and acquire those new members. Origence has helped us really create some efficiencies through mostly our communication and relationship with our dealerships, building out our program, communicating back and forth, items like rehashing with the dealership. These are all seamless because of the CUDL and Origence platform. I would recommend Origence to any other credit union out there in the industry, especially those looking to develop their indirect program, credit unions are gonna be able to really learn from an industry leader bringing together the right partners, the right technology, in the right space.
increase in loan processing speed with document processing automation (DPA)
Solutions
Indirect Lending (Origence CUDL®)
Document Processing Automation (DPA)
Watch Tim Kosak, vice president of consumer lending and analytics at Consumers Credit Union, share how Origence and CUDL have helped the credit union strengthen its indirect lending program and fuel member acquisition.
Since partnering with Origence in 2016, Consumers has grown its dealer network through CUDL, with indirect lending now accounting for a third of its portfolio. The impact has been measurable and transformative: look-to-book ratios jumped from 22% to over 40%—remaining steady at 32%. With document processing automation (DPA), loan processing speed has doubled—from 10.5 loans per funder per day to more than 22. Training times have also been reduced by 70%, allowing for seamless contract work during seasonal peaks. Additionally, automation has boosted staff satisfaction and dealer service, with streamlined workflows that improve communication and keep deals moving quickly.
Discover how Consumers Credit Union’s partnership with Origence accelerates processing speed, enhances dealer satisfaction, and drives indirect lending success—backed by powerful automation and a collaborative, hands-on approach.
“One of the things that we noticed when we converted into the CUDL and Origence space was an amazing increase in look-to-book. We were averaging probably about 22% look-to-book in the normal marketplace. We instantly accelerated up past 40%.”
Tim Kosak
Vice President of Consumer Lending and Analytics
Consumers Credit Union
About Consumers Credit Union
Kalamazoo, MI
150,000 members
$2.5 billion
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