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Origence Hosts Webcast On Leveraging Lending Opportunities

Irvine, CA, October 3, 2023Origence, the leading lending technology solutions provider for credit unions, is hosting a free webcast entitled “Leveraging Lending Opportunities” with special guest speakers Brian Hamilton, president of Origence Lending Services, and Aleks Bogoeski, senior vice president product strategy and partnerships at Origence, on October 12, 2023, at 11 am PDT.

The retail and financial services marketplaces are rapidly evolving with digital transformation driving frictionless experiences in mobile, online, and in-person transactions. In this session, credit unions will learn the importance of being top-of-funnel in the consumer shopping experience through embedded financing and how credit unions themselves can win in this changing environment.

Discussion topics include:

  • Embracing digital transformation to create a frictionless experience across all channels
  • Maintaining relevancy by embedding finance at the point of sale
  • The essential collaboration between CUSOs, fintechs, and credit unions

“Top-of-funnel opportunities give credit unions the ability to compete right where purchases are being made and financing is decided,” said Brian Hamilton, president of Origence Lending Services. “This is a pivotal point in the transaction to compete, and what we are finding is how incredibly effective it is for credit unions to collaborate to enter into this market space.”

“Origence is excited to share this message about top-of-funnel lending and why it is so important to be a part of this point in the purchase transaction,” said Aleks Bogoeski, senior vice president of partnerships. “Credit unions once again are finding power in collaborating and working towards the common goal of competition, and in this webcast, we’ll share opportunities and best practices.”

Credit unions can join us for this free webcast by registering here.

About Origence

Origence provides the lending technology solutions credit unions need to advance their total origination experience. We were established in 1994 as a credit union service organization (CUSO) and have helped credit unions process more than 88 million applications, including 9 million applications in 2022. Our solutions include indirect lending, loan and account origination, auto shopping, marketing automation, lending operations, and more. Origence was named the 2023 CUSO of the year by NACUSO. Learn more at and follow us on Twitter and LinkedIn.


Origence®… a new brand for the future of lending

For 25 years CU Direct has helped deliver a better digital lending experience, increase efficiencies, and fuel growth. With a vision to create the ultimate origination experience, we introduced a new brand for financial institution technology and solutions—Origence. Our new Origence website is where the journey begins…

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