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For your staff:
Better, faster, easier lending

With digital lending systems designed to leverage automation, credit unions can eliminate burdensome manual process and reduce errors for more efficient lending.

Streamline processes

Workflow automation and automated decisioning are two forward-leaning tools to have in your loan origination arsenal. The immediate benefit is watching your loans go from application to closing quicker. It also frees up staff so they can spend their time where it matters most—executing mission critical tasks.

For credit unions that tap into the power of indirect lending, going digital can dramatically speed up the entire process. It’s also a smart way to send and receive documents from dealers to ensure fast funding.

Marketing & CRM solutions provide a multitude of benefits to open lines of communication.

Stay connected to your members with marketing automation

Automate key member engagement with relationship management communications such as emails, text messages, and direct mail.

Launch pre-built campaigns automatically based off of borrower activity. This lets you build lasting relationships that benefit your members’ diverse and evolving lending needs.

Look for programs that come pre-loaded with customizable templates designed to open up the lines of communications from day one.

With so many changes in the economy, workforce, and the way we lend, it can be hard to keep up. Outsourced loan processing may be the answer to alleviate staffing issues and handle high volumes.

Alleviate workload and improve response time

The moment you find the need to handle an uptick in member calls, it may make sense to make a call yourself… to a trusted call center expert familiar with credit union lending.

For your borrowers:
A simple, efficient digital borrowing experience

Help members quickly receive the critical funding they need with fast and fully digital tools for loan applications and account opening online.

Deliver the optimal online experience

With convenient features like automatic application pre-fill, you can reduce the time it takes to fill out online applications and improve app completion rates.

In times of uncertainty, many consumers may be looking for additional financial resources. With personalized product offerings, credit unions can let borrowers know of the resources and interest rates available to them.

With car shoppers across the nation facing various challenges, it’s important to offer financing solutions and car shopping options that can help them, wherever they are.

Be there for members shopping for a car

Whether they start the process online or at the dealership, you can meet car shoppers where they are with a flexible indirect lending platform.

Convenient digital resources like an auto shopping marketplace and online pre-approvals can provide members peace of mind while shopping for a car from home.

Digital marketing communications are a proven and easy way to drive traffic to your auto shopping website and get the word out to borrowers online.

For your credit union:
Maximized operational performance

While every credit union across the nation faces similar challenges, slight differences and local situations mean a specific set of solutions is needed for success.

Get insight, assistance, and protection

Seek guidance to improve or expand upon your current operations. With the help of industry experts and data, credit unions can identify pain points and manage lending performance.

With consumer needs and the economy in constant state of evolution, lending teams must be flexible and forward-thinking. A great way to do this is through personalized consultations, which can help credit unions strategize not only for the present, but for the future.

Protection from fraud is of the utmost importance, and ID theft recovery services allows you to protect your members, your staff, their families, and more.

Get support when you want it and when you need it

Our customer product support team and implementation teams are here to assist you in optimizing your performance and utilization of solutions. Whether you have a simple question or need to examine the way your systems are set up, we are just a phone call or email away:


Origence®… a new brand for the future of lending

For 25 years CU Direct has helped deliver a better digital lending experience, increase efficiencies, and fuel growth. With a vision to create the ultimate origination experience, we introduced a new brand for financial institution technology and solutions—Origence. Our new Origence website is where the journey begins…

Continue to Origence

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